Also known as Utility and Marketing templates, they are used for different activities as outlined below.

MARKETING

Marketing templates are the most flexible. They allow businesses to achieve a wide range of goals: from raising awareness to boosting sales and retargeting customers.

Awareness

Generate awareness of your business, products, or services among customers who have subscribed to receive messages from your business on WhatsApp.

Awareness Examples

• Did you know? We installed a new tower in your area to give you a better network experience. For more information, visit our site {{1}}.
• Our anniversary is coming up! Join us on October 24 at {{1}} to celebrate with friends and family. For more details about our event, click {{2}}.
• Looking for a fall getaway? Our new resort just opened in {{1}}: the perfect place to relax and unwind. Learn more here: {{2}}

Sales

Send customers general promotional offers related to sales events, coupons, or other content to drive sales.

Sales Examples

• As a thank you for your last order, enjoy 15% off your next one. Use code LOYAL15 at checkout. Visit our website here {{1}}.
• Refer and save! Use code FRIEND for both of you to get $10 off your next order.
• Access our Premium membership to enjoy more benefits. Click {{1}} or log in to our app to upgrade your membership.
• You’re pre-approved for our credit card! Enjoy an introductory offer of {{1}} if you apply through the personalized link: {{2}}.
• Don’t forget! Today only, earn double points on your purchases. Visit the nearest store and use your phone number at checkout.

Retargeting

Promote relevant offers or other calls-to-action to customers who may have visited your website, used your app, or interacted with your products and services.

Retargeting Examples

• Don’t miss your favorite shows! Re-subscribe now: {{1}}
• You left items in your cart! Don’t worry, we saved them for you. Click here to complete your purchase now: {{1}}.
• Thanks for visiting our site. You can make sure you get your health insurance in just a few clicks. Continue here: {{1}}.
• You didn’t finish your application! Log in here to continue your request: {{1}}.
• We miss you! Join us for an afternoon or evening of fun with your family. Click here to book with a special rate: {{1}}.

App Promotion

Encourage your customers to install your app or take a specific action within it.

App Promotion Examples

• Did you know? You can now complete your purchase in our app. Download it here {{1}} to see our optimized experience.
• Thanks for using our app. We noticed you haven’t tried our latest feature, {{1}}. Click here {{2}} to learn more about the benefits reserved for you!
• App-only: 20% off this week! Use code SUMMER20 to save on selected styles. To download our app, click here: {{1}}.
• Hello {{1}}, your friend {{2}} just joined our community. Send them a welcome message today: {{1}}

To create a text and media template, you need to fill out the following fields.

Category: Choose between Utility or Marketing depending on the template's purpose.

Device: This refers to the device account/phone number where the template will be created.

Template Name: This is the name of the template. It's very important that the name contains no spaces or special characters and hasn't been used before. For example, a good template name is: my_first_template.

Message: This is the body of the template, including the text and the corresponding {{1}} variables.

Language: The language of the template.

Call Button

1. Phone Button Text: The text label for the call button. Example: Call.
2. Phone Number: The phone number to call when the button is pressed. Include the country code.

Link Button

1. URL Button Text: The text label for the link button. Example: Visit Product.
2. Website URL: The web link that opens when the button is clicked. Be sure to include https:// or http://.

Quick Reply Button

1. Quick Reply Text: The automated text sent when the user clicks the corresponding button. Example: I want more information.

Copy Button

1. Example Code to Copy: The text that will be automatically copied when the user clicks the button. Example: PROMO2025.

Message Header: The type of header the template will have. This can be contact information, specific text, or a media file.

Message Footer: The message that appears at the bottom.

Preview: Shows a preview as close as possible to how the template will look, though the design and layout may vary.

If everything goes well, you will see a confirmation window; otherwise, any errors will be displayed so they can be corrected.

By default, all newly created templates are set to pending status. Then, Facebook Meta will review the template to either approve or decline it. This process should take no longer than 24 hours.

Important: The device token must be valid.

Currently, you can only edit text and media templates directly in your Facebook Meta Developers account. We're working on integrating this feature into Watsi.

You can delete templates from any of your active devices. However, please note that system-defined or default META templates cannot be deleted through this platform; these must be managed directly from the META dashboard.